The man behind the brand: Andrew Pryde

I build websites. I am a designer, a developer, a content strategist and a project manager all rolled into one. I am dedicated to providing high quality turn-key online solutions to small and medium businesses. These solutions work seamlessly from the outset without hiccups because there is only one person filling the required project roles. This also means the cost of the project stays low and the vision you have for your site is never neglected with the smooth transition between the design and development stages of a project.

I am extremely passionate about clean minimalistic design, which is not only attractive but also enjoyable to use. I'm also very enthusiastic about semantic and search-engine-friendly code that ensures your website is ranked well on Google and has a fast page load speed. Beautiful code complements a beautiful design.

My methodology

I employ a user centric design methodology; when I tackle the design and development of a site I have two things in mind. Firstly the sites users and secondly the brand identity of the company concerned. Your website is made for one thing — imparting information to your users. This is the same whether you are a sports team wanting to keep your fans up to date or an e-commerce business looking to increase sales. The user comes first — their requirements are the central tenants upon which the design is based —and in due course you and your company benefit from increased profits and exposure.

The brand identity must also be central to the aesthetic of the site of course. Your website should tie in with your overarching visual identity, fitting with your logo and any other media which represents your business.

I also provide logo design and branding services which enable you to create a presence not just on the web but also in physical media as well including letterheads and business cards.